Cassia Property Showcase
BANYAN TREE GROUP ANNOUNCES CASSIA SHOWCASE,
INTRODUCING THE GROUP'S EXCITING NEW HOTEL BRAND TO HONG KONG BUYERS
Banyan Tree Group announces the first-ever Cassia Property Showcase, presenting three properties – including a debut launch – exclusively to Hong Kong-based buyers. The two-day event will be held at Island Shangri-La Hotel on June 7 – 8, 2014 and is the first launch of properties under the new Cassia brand (previously Laguna Shores). The showcase will highlight affordable properties starting from HKD 1.1M, located in sought-after resort destinations: Cassia Phuket in Thailand, Cassia Bintan in Indonesia, and Cassia Lijiang in China.
Designed for young couples, families and modern travellers interested in longer stays, the first Cassia development announced was Cassia Phuket, which will be completed in 2015. Situated in Bang Tao Bay within Laguna Phuket, which is home to deluxe hotels and villas, an 18-hole golf course and numerous private residences. Following the success of the Phuket launch, Bintan was introduced as the second destination for the Group's new brand. Cassia Bintan, which will also offer a product mix of one- and two-bedroom apartments, is located within Laguna Bintan, sharing an address within the island's only fully-integrated resort alongside Banyan Tree and Angsana resorts and an 18-hole golf course designed by Greg Norman. Making its market debut at the Cassia Property Showcase in Hong Kong is Cassia Lijiang, which will be unveiled for the first time. Following a similar strategy on brand synergy, Cassia Lijiang will join the Banyan Tree already in operation there in a destination renowned for its picturesque landscape and UNESCO heritage old town.
Nestled in the niche sector between hotels and apartments, Cassia challenges the conventional full-service hotel model, offering affordable luxury for mid-length and long stays of five days and more. The residences offer flexible living and informal dining options, while a unique service model invites guests to create their own individual experiences. Following Banyan Tree Group’s emphasis on sustainable tourism development, Cassia has committed to EarthCheck’s design and operational standards, recognised as the world’s leading environmental benchmarking and certification programme. GPS Green, the sustainability arm of Banyan Tree Group, will be the Project Managers ensuring this certification.
“Cassia Residences offer buyers the opportunity to own attractively priced properties located in sought after resort destinations. We foresee great interest from Hong Kong-based buyers not only because of the affordable price point, but also the maturity of the resort destinations and the positioning alongside other well-established hotel brands,” said Mr Ho Kwon Ping, Executive Chairman of Banyan Tree Holdings.
Alongside sister brands Banyan Tree Hotels & Resorts and Angsana Hotels & Resorts, Cassia is part of a strategic expansion for the Banyan Tree Group, a plan that will see the Group grow substantially in resort and urban destinations including Thailand, Vietnam, Sri Lanka, China, Indonesia, Australia, USA and beyond.