Laguna Shores is rebranded as Cassia Residences, a new brand by the Banyan Tree Group.
BANYAN TREE UNVEILS NEW HOTEL BRAND, CASSIA
June 2014 - The award-winning hospitality group, Banyan Tree, announced recently the launch of a new brand, Cassia, bringing the company’s portfolio to three brands.
Nestled in a niche sector between hotel and apartment, Cassia challenges the conventional full service hotel model. Offering affordable one and two-bedroom units with flexible living and dining options, Cassia takes its name, philosophy and design from the Cassia Fistula tree - bold, vibrant and striking.
Cassia has been created to bring together investment opportunities for the growing middle-class looking for affordable holiday homes as well as the opportunity to develop an innovative hotel product in the extended stay segment.
Cassia brings together two of the group’s strengths –- hospitality and real estate. “The extended stay segment has been overlooked in recent years so we took the opportunity to innovate and create a hotel product that meets the demands and needs of today’s traveler,” says Ho Kwon Ping, Executive Chairman, Banyan Tree Group.
Four projects are already in development in Phuket, Thailand; Bintan, Indonesia; Beruwala, Sri Lanka and Lijiang, China. Interest has already been seen in Phuket and Bintan with 51% and 20% sold respectively. A further nine projects are in the pipeline in Huangshan, China; Gold Coast, Australia; New York, USA; Japan, Seychelles, Chiang Mai, Bangkok, Thailand and Lang Co, Vietnam.
Cassia is part of a strategic global expansion for Banyan Tree Group which plans to grow to 66 hotels and resorts, 117 spas and 115 galleries across 33 countries by 2017.
Invest in Cassia
Cassia will offer fully-furnished one and two-bedroom units for sale. Owners will have a choice of options which include an investment rental scheme as well as a lifestyle rental scheme allowing flexibility and choice to maximise returns.
With affordable price points, proximity to existing Group properties as well as lower operating costing via a unique service model, Cassia offers potential for high yields and returns as well as lifestyle benefits for owners.
Cassia brings a new offering to the Group and sits alongside sister brands Banyan Tree and Angsana.